Bill Simmons, aka the Sports Guy from ESPN.com, went through a similar process after the 06 World Cup. He chronicled his decision-making process in gory detail:
http://sports.espn.go.com/espn/page2/story?page=simmons/060719
http://sports.espn.go.com/espn/page2/story?page=simmons/060719_2
Now, I can't even begin to tell you how many problems there are with many of the "facts" in this thing. But, if nothing else, it's a good place to start.
Also, you gotta come up with your list of requirements or priorities. What do you want out of your club? We'll go from there.
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